New Zealand — 2006-08

The All Whites may be considered minnows on the world stage but they are the strongest nation in the Oceania Football Federation, especially at that time their previous powerhouse Australia recently transferred administration to its Asian counterpart so they could face stronger opposition. Despite originally playing in the same shade as their renowned rugby union

Denmark — 2003-04

Hummel’s last set of kits for their country’s first stint with the brand came out in 2003, which would mark 25 years of being with the brand that was actually established south of the border in Hamburg. They weren’t launched for the start of the season, which would have coincided with the friendly against Finland

England – 2004-06

Thanks to England Football Online for some of the finer details. Usually with national teams, I either document them for a kit cycle or from the qualification stages of a tournament until its finals if they reach that, or perhaps both as those criteria can overlap. That can be simple enough but if the kits’

Great Britain – 1948

Elected in June 1939 to host the 1944 Olympics, disruption caused by the outbreak of the Second World War cancelled London’s plan to showcase the Games for the second time — the first being in 1908. Once peace was achieved, they successfully applied again for the 1948 event. The football tournament started three days before

Trouble with Hummel

Vibrant green is a fairly recent adoption for Forest Green Rovers; chairman Dale Vince took them over in 2010 and a year later, a new crest was adopted. Wanting them to share his personal environmentalist ethos, the rebrand included replacing their well-established black-and-white stripes for 2012-13, to some obvious commotion. Green by name and now

United States – 1994

It was the year when soccer was on the way up, the USA would be hosting the World Cup which itself springboarded a stable league system in the country. Well, that was more of a promise to FIFA in return of hosting the sport’s flagship competition; much of their squad at the time were only

Juventus – 2004-05

A new season is always a fresh start, especially when you roll out a rebrand. The club modernised the crest, keeping the shape and key components of the old one, nothing drastic like their abstract revamp thirteen years later. Finishing the previous campaign trophyless, there was nothing to showcase on the new kits as the

Juventus – 2003-04

Nike’s 12-year venture started a foreign intervention of the Turin club’s kit, having been supplied by hometown brand Kappa and then fellow settentrionali Lotto for the last 23 seasons. Telecommunications company Fastweb were into their third and final season of sponsoring Juventus, but they were only contracted for Serie A games and friendlies. For cup

Sweden – 2010-12

Following on from failure to qualify for the 2010 World Cup, largely due to defeats by Scandinavian rivals Denmark, Sweden started the new decade afresh. After the unsuccessful campaign, out was Lars Lagerbäck and in came Erik Hamrén, initially juggling the coaching with his role at Rosenborg. With Umbro’s ‘Tailored by’ range almost a year

Tottenham Hotspur – 1983-85

Read part one of the Le Coq Sportif years here. The concept of a one-season kit was virtually unheard of in the 1980s but that was the case with Spurs’s centenary set. Its replacements for 1983-84 did keep the striping and trim, only reverting the positioning of the logos, thus it was a minor overhaul.